How to prove marketing’s value to non-marketing colleagues
Us marketers see marketing as a cornerstone of business growth. And rightfully so. But non-marketing colleagues often seem to think of marketing as more an expense center than a driver of revenue. Hey, it’s not their fault, they just have a different job and don’t know the things that you know, and the same goes […]
Lead scoring models: how to pick the right one for your business
If you’ve been in sales or marketing for a while, you know: not all leads are created equal. Everyone does lead generation. But some are ready to buy right now, some are only just starting their research. And some are somewhere in between these two extremes. Scoring these leads helps businesses prioritize leads, so they […]