How marketers can leverage Search Generative Experience
The way we search for information is constantly evolving. Simple keyword searches are becoming a thing of the past. Today, users expect a more nuanced and interactive search experience. This is where Search Generative Experience, or SGE, comes in. Download our content marketing whitepaper What is Search Generative Experience? SGE is an experimental program by […]
Content gap analysis: essential for SEO success
Why is a content gap analysis essential for SEO? With all the changes in data, privacy and advertising that we’ve seen recently, SEO remains the cornerstone of digital marketing strategies. However, creating high-quality, relevant content that aligns with user search intent is not an easy job. Companies should really mind the gap between their current […]
Why user intent is fundamental for SEO and content marketing
Why user intent is fundamental for SEO and content marketing We’ve had countless discussions with customers about writing about their products or services is an issue. They have their product and it’s features in mind. But is that what your potential customers are looking for? In search engine optimization (SEO) and content marketing, understanding and […]
5 steps to implement a pillar content strategy
5 steps to implement a pillar content strategy Content marketing is a key component of any successful digital marketing strategy. But creating engaging and effective content is not that easy. With so much noise online, it can be a tough challenge to cut through the clutter and get your audience’s attention. This is where a […]
Why you should do content marketing during the holidays
why you should do content marketing during the holidays As soon as the exams are over and temperatures rise, we all go to festivals, barbecues or sunny destinations. It’s the time of year when we take some rest and fully enjoy a well-deserved vacation. But not everyone everyone trades an air-cooled office space for the […]