marketing automation

Measuring the ROI of your CRM investment

Using a CRM is not a luxury these days. It’s a necessity. In a business world that becomes more digital every day, keeping track of every interaction with prospects and clients is really hard without a CRM. We already made our point before that your CRM is the beating heart of the company. A robust […]

Lead nurturing demystified: your path to conversion

Picture this: you are on a quest for your B2B company to turn unknown visitors into loyal customers. If that is you, you probably already know that just capturing leads is not enough. More often than not, the leads you just captured on your website are not ready for sales yet. You’ll need to warm […]

How artificial intelligence is impacting marketing automation

Many companies still don’t see the need to start automating their marketing, claiming they are too small, or the platforms are too expensive. What it actually means is that they still realize automation is going to help them vastly increase their marketing ROI. Still, platforms like Salesforce or Hubspot offer great solutions to make your […]

Why marketing automation needs strategy, not just features

Why marketing automation needs strategy, not just features For so many companies, marketing automation has become an essential tool for business growth. The promise of increased efficiency, personalized experiences, and skyrocketing lead generation is undeniably alluring. Especially in countries where labor is extremely expensive and where good marketing talents are hard to find. However, it’s crucial […]

Types of marketing automation for your B2B business

Types of marketing automation for your B2B business Marketers and business leaders are looking more and more at marketing automation platforms as a catalyst for business growth, and rightfully so. Marketing automation however is often only associated with email campaigns. Don’t get me wrong: there’s absolutely nothing wrong with automating emails, on the contrary. But […]

Combating recessions with marketing automation

How companies can combat a recession with marketing automation It’s no secret that the business world can be unpredictable. Economic downturns can sneak up on even the most prepared companies, leaving them scrambling to keep their boat afloat. These downturns can hit companies hard: consumers start spending less and budgets are tightened. But fear not! […]

What features should you look for in a marketing automation platform?

What features should you look for in a marketing automation platform? SMEs (small and medium sized enterprises) have that unique challenge of trying to achieve growth with limited resources. Today, more than ever, SMEs have powerful tools at their disposal to expand their marketing efforts, build their brand and increase revenue. One of the options […]

5 clever ways marketing automation solves sales management issues

5 ways marketing automation solves sales management issues We’ve talked to plenty of successful entrepreneurs in all the years we’ve been active. And even though they all had different skills, backgrounds and personalities, all of them had 1 thing in common. They all claimed that sales is THE number 1 thing that made their companies […]

What role does dynamic content play in marketing automation?

What role does dynamic content play in marketing automation? Marketing automation has revolutionized the way businesses connect with their customers, allowing for personalized and targeted communication at scale. One of the key elements that make automation so effective is dynamic content. With dynamic content, marketers can deliver personalized messages and experiences tailored to each individual’s […]

Streamline Your Sales Process with Marketing Automation

How marketing automation helps you streamline sales processes Reading the title, you may be wondering what marketing automation has to do with sales. Well, a whole lot actually. We’re living in a fast-paced world. Staying ahead of your competition requires an efficient sales process. That’s where marketing automation can make a real difference. By automating […]

Unleashing the power of marketing automation in education

Unleashing the power of marketing automation in education The education industry has been at the forefront of innovation, continually embracing technological advancements to improve their curriculums and management frameworks. Over the past few years, we have witnessed further progress in this area, as educational institutions have been adapting to new ways of working remotely while […]

The benefits of marketing automation for non-profit organizations

The benefits of marketing automation for non-profits As a non-profit, your organization has a unique set of challenges and goals when it comes to marketing. You want to reach more people and raise more funds for your cause, or get more memberships for example. But it can be hard to make a big impact with […]

Why content holds the key to marketing automation effectiveness

Why content holds the key to marketing automation success In the ever-evolving world of digital marketing, automation marvelously streamlines the process. The benefits of marketing automation are undeniable: it save tons of precious time and resources while opening up an avenue for tremendous growth. However, its success would be impossible without a vital component—the content […]

Hubspot automation flows you need to implement today

8 Hubspot automation flows you need to implement today As technology continues to advance, businesses are finding new ways to automate their processes and become more efficient. Automation can help companies save tons of time, reduce costs and increase productivity, not just in marketing but also in sales and services. On top of that, automation […]