Breaking Down Barriers in B2B Lead Generation
Every marketing or sales professional understands the importance of lead generation. It is the lifeblood of business growth. However, even the most seasoned marketing professionals face persistent barriers that can hinder their ability to generate high-quality leads consistently. Different obstacles, like evolving buyer behaviors or technological challenges, can make it hard to generate leads for […]
How data can supercharge your B2B lead generation
In the world of B2B sales, generating qualified leads is the lifeblood of success. But with ever-shorter attention spans and a saturated digital landscape, cutting through all the noise can feel like an uphill battle. It’s damn hard at times. This is where data steps in as your secret weapon. With the power of data […]
Advertising and lead generation
Case: lead generation Managing Google Ads and Tag Manager to create leads for a data governance company Data is everywhere and can help you make the right decisions for your business. But it can be quite tricky putting this into practice. That is where our customer comes into play. They are a consultancy firm specialized […]
How do you set up a good lead scoring strategy?
How do you set up a good lead scoring strategy? As we said in one of our previous blog posts: sales and marketing alignment is crucial to find leads and follow them up efficiently. But did you know that lead scoring can help you automate sales and marketing alignment? In addition, it helps you get […]
12 lead generation ideas that really get you leads
12 lead generation ideas that really get you leads Let’s face it: without a reliable source of new leads, your business has a tough challenge ahead. Companies are constantly looking for leads, and unfortunately they are still missing a lot of opportunities to do so online. In case you haven’t quite caught up yet: people […]