How to measure ROI for your content marketing
How to measure ROI for your content marketing Content marketing is a powerful tool for establishing brand authority, attracting qualified leads, and driving revenue growth. Most companies we encounter realize that. And often marketing teams are enthusiastic about creating content and posting it on their channels. But business leaders want to see more than some […]
Content gap analysis: essential for SEO success
Why is a content gap analysis essential for SEO? With all the changes in data, privacy and advertising that we’ve seen recently, SEO remains the cornerstone of digital marketing strategies. However, creating high-quality, relevant content that aligns with user search intent is not an easy job. Companies should really mind the gap between their current […]
The do’s and don’ts of using AI in your content marketing
The do’s and don’ts of using AI in your content marketing There is no way you haven’t heard about generative AI (artificial intelligence) tools by now, unless you have been living under a rock for the past few years. Technological advancements have continued to change marketing at the speed of light for many years now, […]
Why user intent is fundamental for SEO and content marketing
Why user intent is fundamental for SEO and content marketing We’ve had countless discussions with customers about writing about their products or services is an issue. They have their product and it’s features in mind. But is that what your potential customers are looking for? In search engine optimization (SEO) and content marketing, understanding and […]
How the customer journey impacts your content marketing
How the customer journey impacts your content marketing As professional marketers, we understand the importance of the customer journey in shaping content marketing strategies. Your customer’s journey is the path they take from awareness of your brand to making a purchase and becoming a loyal and happy customer. It’s a journey that marketers must understand […]
Why content holds the key to marketing automation effectiveness
Why content holds the key to marketing automation success In the ever-evolving world of digital marketing, automation marvelously streamlines the process. The benefits of marketing automation are undeniable: it save tons of precious time and resources while opening up an avenue for tremendous growth. However, its success would be impossible without a vital component—the content […]
Helping UX professionals make users happy
Case: Helping UX professionals make users happy Hubspot implementation, content marketing and social media User experience becomes increasingly important. It makes the difference between success and failures in the modern world. The customer should be centric to any decision your company makes. Unfortunately, there are still many companies that don’t focus enough on the user. […]
5 steps to implement a pillar content strategy
5 steps to implement a pillar content strategy Content marketing is a key component of any successful digital marketing strategy. But creating engaging and effective content is not that easy. With so much noise online, it can be a tough challenge to cut through the clutter and get your audience’s attention. This is where a […]
How does content help your business grow
How content helps you grow your business Did you know that businesses that actively blog get 67% more leads than those who don’t? And that almost half of all buyers consume 3 tot 5 pieces of content before talking to your sales team? At Upperscore, we’re big on content, and it’s precisely because of statistics […]
8 ways to improve your employer brand with content
8 ways to improve your employer brand with content Growing your organization means that sooner or later, you need to hire people. And even if you’re not growing, you still need to replace people when they leave your team. So employer branding should always be an important part of your recruitment marketing activities. If you […]
10 Common Social Media Mistakes (And How To Avoid Them)
We don’t really need to point out the importance of the Internet. 94% of the Belgian population uses the Internet, and so does the rest of Western Europe. You notice that when you enter any building: there is wifi everywhere, you see screens and laptops wherever you look, and everyone is walking around using a […]
Optimize your LinkedIn profile for B2B lead generation
Optimize your LinkedIn profile for B2B lead generation In 2021 there were 3.5 million people in Belgium and 7.5 million people in the Netherlands with a LinkedIn profile. And this number is increasing every year. Even better: 40% of these users are active on a daily basis (Bron: Hootsuite). In other words: LinkedIn has a […]
6 Instagram tips for B2B companies
6 Instagram tips for B2B companies We all know Instagram as the platform where we share photos of the best moments with our family and friends, an overview of our city trips or a workout. But did you know that Instagram was originally developed as a photo app? Today, Instagram is one of fastest growing […]
6 Steps to successful storytelling
6 steps to successful storytelling At basically every event I attended (digitally or physically), I listened to at least one keynote. Usually, these speakers were boring, they didn’t have anything to say or were beating you over the head with figures and facts, as if they were citing Mendeljev’s table. I tend to forget these […]
Life as it is: The marketing consultant at Upperscore
Life as it is: The marketing consultant at Upperscore Today is the day! My first day as a marketing consultant at Upperscore. September 20, 2021, has been marked for weeks on my calendar as the start of a new adventure. People say: you know where you come from, but you never know where you are […]