The benefits of marketing automation for non-profits

As a non-profit, your organization has a unique set of challenges and goals when it comes to marketing. You want to reach more people and raise more funds for your cause, or get more memberships for example. But it can be hard to make a big impact with limited resources. That’s where marketing automation comes in.

Marketing automation is a powerful tactic that can help you streamline your marketing efforts and increase your reach significantly. And at the same time, it helps you save money in the process, an important pro for non-profit organizations. Here are just a few of the benefits that non-profits can enjoy with marketing automation.

DOWNLOAD: the ultimate marketing automation guide

Save marketing time and resources

Marketing automation frees up time and resources in your marketing team so they can focus on your core mission. With automation tools, you can automate repetitive tasks like social media posts, email campaigns, and event promotions. Data is collected automatically and a lot of manual tasks are replaced with automated flows. This helps you save tons of time that you can better allocate towards your programs and initiatives.

and it’s not just a way to save time: non-profits also save budget by automating their processes. Obviously time savings will result in cost savings: you’ll need less people to do the same amount of work. On top of that, many organizations see a decrease in tooling cost. That happens by moving all functionality from many different tools into an all in one marketing automation platforms. There is a software fee to be paid, which is often lower than the cost of all the different tools combined. This may surprise many readers, but we’ve done the math many times.

Personalization

With marketing automation, you can segment your audience and create personalized communications based on their interests. If you are using a modern CRM platform, you have tons of data you can use for advanced segmentation. This helps you build stronger relationships with your supporters and increase engagement with your brand and mission. And ultimately, your impact on society will increase with it.

When doing lead nurturing via e-mails, all the data in your CRM can be used to personalize messages. This can be much more than just. first name at the beginning of your e-mail. Think about using the company name, products or services they use, how long they have been a customer, and so on. The vast amount of personalization options at your disposal really help you create better user experiences and maximize the results of your campaigns.

Tracking and analyzing results

Marketing automation platforms such as Hubspot provide you with detailed analytics and reports that can help you make data-driven decisions. You can track the performance of your campaigns over time, learn which tactics are most effective, and optimize your outreach for better results.

Decent automation platforms will enable you to collect data from every digital channel you use, including, e-mail, social media, apps or your website. This data can then be analyzed using data visualization tools to identify trends and patterns that can impact future marketing strategies. By automating marketing analysis, non-profits can not only save time and resources, but also also gain valuable insights into the effectiveness of their marketing efforts.

Grow and engage your audience

Another area where automation helps non-profits is in growing and engaging their audience. Automation allow you to manage and optimize various channels such as social media, email marketing or your website. In other words: with a minimum of effort, you can maximize the amount of people your reach, with the right message at the right time.

For example, you can use automation to segment your audience based on interests and behavior, and then send personalized messages that are more likely to be read and acted upon. Automation can also help non-profits to streamline communication processes, such as sending timely updates and newsletters to their supporters and members. This can help to keep their audience engaged and informed about new developments, and ultimately build stronger relationships with their target audience. By leveraging automation, non-profits can grow their membership base or donations, increase engagement, and ultimately drive greater impact towards their mission.

Increase donations and participation

Ultimately, by leveraging marketing automation, non-profits can grow their membership base or donations and increase engagement. This will result in a greater impact towards their mission. Every single non-profit exists to deliver an impact on society, whether it’s global or local. The more members and donators there are, the bigger the impact will be. Inbound marketing and automation are very powerful ways to reach that goal.

Moreover, it can help non-profits to minimize their marketing overhead in the process. Not only do you reach more people with it, it also helps you run those at a lower cost than before. This happens because many organizations use a whole bunch of different tools that together often cost significantly more. Getting all of that functionality (or even more) in one single platform that costs less than the other tools put together is a big added bonus for non-profits.

So there you have it: marketing automation can be a powerful way for non-profit organizations to increase their reach, engagement, and impact on society. By automating outreach and tracking results, non-profits can save time and resources, personalize communications, track and analyze performance, grow their audience, and increase donations and memberships. If you’re not already using marketing automation for your non-profit, now is the time to start!